Privacy Policy

Strend Trader ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect and use your personal data when you visit our website or purchase from us.

1. Who We Are

Strend Trader is an online retail company registered in England and Wales. Our registered address and contact details are available upon request. Our website is www.strendtrader.co.uk.

2. What Information We Collect

We may collect the following personal information:

• Name, email address, phone number and delivery address
• Payment information (processed securely — we do not store card details)
• Order history and browsing behaviour on our website
• Communications you send us (emails, contact forms)
• Technical data including IP address, browser type and device information

3. How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to your enquiries and provide customer support
• Send marketing emails (only with your consent)
• Improve our website and product range
• Comply with our legal obligations

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: To fulfil orders you place with us
• Legitimate interests: To improve our services and prevent fraud
• Consent: For marketing communications
• Legal obligation: To comply with UK law

5. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties only where necessary, including:

• Delivery and logistics partners (to ship your orders)
• Payment processors (e.g. Stripe, PayPal)
• IT and hosting service providers
• Legal and regulatory authorities where required by law

6. Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. You can control cookie preferences through your browser settings. For more details, please see our Cookie Policy.

7. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Order data is typically retained for 7 years for tax and accounting purposes.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at privacy@strendtrader.co.uk.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All payment transactions are encrypted using SSL technology.

10. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on this page with the date of last update.

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact us at:
Email: privacy@strendtrader.co.uk
Phone: 0800 000 0000